Purpose Country-level marketing strategies are increasingly unreliable in emerging markets, and treating nationally diverse consumers as homogeneous might be misleading. This study examines how intra-national market heterogeneity shapes consumer evaluations by comparing Chinese consumers’ product purchase …

Inspiratie sessie: potentiesnelwegen klimaatuitdagingen• Aanleiding• Klimaatverandering• Oplossing• Groene multifunctionele maatregelen• Uitdagingen• Innovaties (programma vandaag)• Weerstand?• Maar we doen het al• Voorbeelden, en jij kan bijdragen• Leren van samenwerkingspartners• Meer info• Kennisuitwisseling, …

Aletta Smits, professor in Human Centred Technology, zoomed in on human-AI interaction: how to give people autonomy and control. She introduced us to terms like recommender systems: any tool that helps you select one or more from a host of options; and decision support systems: any tool that helps you …

Dit rapport is deel I van twee delen waarin de veiligheidsnormen worden onderzocht die van toepassing zijn op waterstoftoepassingen. In deel I wordt ingegaan op de vraag welke normen hoofdzakelijk van toepassing zijn op waterstoftankstations, brandstofcel technologieën en (kleine) waterstof opslag die …

This report analyzes the different legal aspects when establishing a hydrogen hub in the region of Delfzijl. It focuses on hydrogen networks, transport, production, renewable targets, mass balancing and hydrogen distribution, from an European level as well as a Dutch level.

From the late 1930s to today, the technological lure of hydroponics has inspired many geopolitical imaginations of planetary transformation. Hydroponics, or soilless farming, refers to a bundle of technologies to raise crops outside of arable land, using nutrient solutions in water, sand or gravel media. …

Creating meaning through technology in use, that is what we do in the Human-Centered Technology research group. Because technology without meaning is a billionaire making more money somewhere. Technology with meaning, hopeful meaning, helpful meaning, that can move mountains. In this research group, …

Background and Aim. In the Dutch healthcare sector, staff shortages coinciding with an increased care demand due to an aging population, have become a pressing issue. In many hospitals, staff work part-time, workloads and absenteeism are growing, and staff are leaving. The Dutch facility management (FM) …

Nederland beschikt over een groeiend netwerk van fieldlabs, waaronder The Green Village in Delft, ENTRANCE in Groningen, Connectr in Arnhem, en het Switch fieldlab in Lelystad van TNO en Universiteit Wageningen. Deze fieldlabs vervullen een sleutelrol in het versnellen van de energietransitie door het …