As sustainability becomes an increasingly important criterion in public sector procurement, technical service providers like Istimewa Elektro face growing pressure to demonstrate measurable environmental performance. This Bachelor thesis investigates how Istimewa Elektro can embed measurable sustainability …

Technology has been evolving rapidly throughout the years and the Internet has become a dominant marketing tool. Traditional media has been losing ground because of new media channels. Information can be shared globally through the use of social media. In today's global village, viral marketing is becoming …

Social media is a trend in the field of marketing communications. Earlier research has shown that it is of great importance for organisations to embed consumer conversations in their marketing strategy. In our online and branded universe, this will only become more significant in the future. Unfortunately, …