This LYCar Project Report investigates how Treble, a small consultancy start-up based in Dubai, can strengthen its brand identity to improve visibility in the competitive Middle Eastern market. The research was conducted as part of a six-month internship at Treble and combines academic theory with practical …

This LYCar report investigates the effect of creative leadership manifestations—directive versus facilitative—on food waste (FW) reduction and employee satisfaction in a professional student-run kitchen at Hotelschool The Hague. Through a six-week quasi-experiment using Orbisk tracking and survey data, …

The report explores consumption barriers in the organic dairy category and identifies low consumer awareness of the benefits and added value as a main issue. Further, the proposed solution is a campaign aimed at educating and incentifying consumer though an engaging format that will address 4 key benefit …

This thesis examines how regenerative hospitality can be applied within the safari lodge sector in Southern Africa with a specific focus on community based tourism, conservation oriented value creation and long term livelihood development. The safari industry has traditionally operated through models …

This thesis explores how organizations can build stronger trust and transparency in AI-driven marketing. It examines customer concerns around data use, personalization, and algorithmic decision-making, and identifies practices that make AI more understandable, fair, and responsible. Through interviews …

Urban areas, particularly those surrounding universities, can present promising opportunities for small food businesses due to the high concentration of students seeking convenient and affordable lunch options. In Augsburg, Germany, Feinkost Glück, a family-run delicatessen and catering company, has …

Rosewood Amsterdam is a recently opened hotel in Amsterdam. With an opening come many challenges but also the opportunity to create a company culture from the ground up. When interviewing the client for this proposal – Francesco Marcelli Flori, the Director of Front Services – several key issues were …

This research investigates how Visser & Van Baars, a Dutch recruitment agency specialised in data and analytics, can strengthen its differentiation in the fragmented IT recruitment market by enhancing the quality and consistency of its client partnerships. Amid growing competition and increasing client …

HTH together with TU Delft is creating a robot to assist housekeepers in the cleaning operation of hotel rooms. This research was commissioned to identify where in the cleaning processes it is most necessary to develop a robot.

Many European cities have recently experienced anti-tourism protests, as a result of unmanageable flows of tourism. Residents increasingly voice their dissatisfaction. Amsterdam, one of Europe’s most popular tourist destinations, benefits financially and culturally from international visitors, yet faces …