This research investigates the absence of automation in the accounting process for SumUp’s Cash Advance service and evaluates whether automation is a feasible, beneficial, and strategic solution. The process, which was initially observed to be fully manual, raised concerns regarding operational inefficiency, …

As sustainability becomes an increasingly important criterion in public sector procurement, technical service providers like Istimewa Elektro face growing pressure to demonstrate measurable environmental performance. This Bachelor thesis investigates how Istimewa Elektro can embed measurable sustainability …

Medisol is a major European company that sells Automated External Defibrillators (AEDs). The company is aiming to grow its business in Spain by increasing direct sales to private customers (B2C). Although awareness of AEDs is rising in Spain and the legal framework supports their use, actual purchases …

This research justification examines how Medisol, a leading European AED distributor, can enhance its visibility, credibility, and sales among end-users in Czechia. This is a market where awareness of defibrillators exists but adoption remains limited. Using a mixed-methods approach, including interviews, …

This research was made to determine how HZ University of Applied Sciences (further referred to as HZ) could change its catering options to be more sustainable and healthier while staying financially viable. Even though the catering has already implemented a number of sustainable measures, like sourcing …

The Use of K-pop Idols as Trend Forecasting Tools This thesis explores how K-pop idols and their fan communities co-create fashion trends, and how brands can leverage this dynamic as a forecasting tool. As traditional trend cycles become outdated in the fast-paced digital age, K-pop offers a real-time, …

The study compares the market potential of innovative goat-milk products in Canada and the Netherlands. Using both desk and field research, it maps out the factors that motivate—or deter—consumers from purchasing goat dairy. Elements such as taste perception, health beliefs, sustainability, and price …

The continued use of plastic-based sachets presents both risks and opportunities for DEMAX AD. On the one hand, increasing regulatory scrutiny could result in financial penalties and reputational damage if the company fails to adapt. On the other hand, embracing sustainable alternatives could unlock …

This qualitative study explores how digital nomads and local residents of Curacao interact and integrate with each other socially and culturally. Semi structured and in depth interviews were conducted with 18 stakeholders (6 digital nomads, 6 co working space managers and 6 local residents) to collect …

Good Habits is dedicated to providing a serene, personalized fitness experience, distinct from conventional gyms. Each member receives personal attention and a customized fitness plan, facilitated by technology that tracks their health data. This proposal aims to identify a new location for expansion …