Casamona International is a small real estate office located in Barcelona, Spain. Casamona International is known for their offerings in the market as ‘’unique and different’’. However, the company failed to attract Dutch customers and therefore this marketing plan was written to attract new clients …

This marketing plan examines how JD Wetherspoon plc. could be successful in the Hague concerning the opening and running of a Wetherspoon pub. The research has been based on an extensive analysis of the buying behavior of several segments and on the examination of relevant external factors, such as main …

Internationalizing curricula. Needs and wishes of alumni and employers with regard to international competencies. Internationalization has become of great importance for universities acrossthe globe. The labour market is becoming international, with internationalopportunities and international competition. …

Tim Hortons is a Canadian quick service restaurant best known for its coffee and doughnuts. It opened its first coffee shop in 1964 in Hamilton, Ontario. From the start, Tim Hortons has focused on top quality products that are always fresh and delivering exceptional service. It has grown into the largest …

The research ‘’Talent recruitment and internships according to students’’ has been conducted in assignment of the municipality of The Hague and in co-assignment of the International Community Platform (ICP) between June and November 2013. The research is part of the action program ‘’Geslaagd in het Vak’’ …

In recent years electric mobility has gained a great deal of attention, leading to electric vehicles on the market and development of necessary charging infrastructure. Charging infrastructure is mostly enabled through subsidies by local or national governments to overcome the chicken and egg problem, …

The German Brown shrimp fishery occurs mainly in the shallow Wadden Sea where large concentrations of Brown shrimp (Crangon crangon) can be found. The Wadden Sea is an ecologically important nursery area for several flat fish and round fish species. In the European Union the Brown shrimp fishery is one …

In this dissertation, the promotional strategy of Starbucks is analysed. Starting point for this research was the following central question: "How has Starbucks been using Promotion to sell its product and what will it be like in the future"? The research was executed using desk research and field research. …

Hunkemöller is a global multi-channel retailer specialist in lingerie for women. With the headquarter in the Netherlands provides the company lingerie in 14 countries. The value of Hunkemöller is providing fashionable products at an affordable price. The Dutch company already implemented the mission …

In this report the marketing plan of Primark will be discussed. Primark was established in 1969 and is originally an Irish brand. After 1969, Primark expanded very quickly to several other countries. Its main goal is to sell inexpensive clothing and other accessories for women, men, children next to …