This research investigates the potential for launching a maternity and children’s clothing rental service in the Czech Republic, where secondhand shopping is widely used but formal rental models are underdeveloped. The study explores whether rental could serve as a practical, sustainable, and financially …

This research investigates how Industry 5.0 technologies, namely blockchain, the Internet of Things (IoT), and artificial intelligence (AI), can enhance transparency and accountability in ethical sourcing and labor practices within the textile and apparel industry. With the European Union preparing to …

This research report examines the influence of sensory marketing on the purchasing behavior of consumers in premium fashion retail. In the face of increasing digitalization and growing online trade, stationary fashion stores are faced with the challenge of creating emotional and differentiating shopping …

Met dit project heb ik onderzocht hoe i-D magazine een brug kan slaan naar bi-culturele jongeren in Nederland, eencreatieve generatie die zich vaak niet volledig gerepresenteerd voelt in de media. Door diepgaand onderzoek, gesprekken met de doelgroep en een combinatie van desk- en fieldresearch ontdekte …

New brand development based on aromatherapy jewellery.

In dit project stel ik een Europese uitbreiding voor aan RAQ Apparel, een Australisch swimwearmerk gespecialiseerd in D+ cupmaten. Mijn voorstel richt zich op het ontwikkelen van een campagne die inspeelt op een groeiende behoefte aan stijlvolle, goed passende badkleding voor jonge vrouwen met een grotere …

This thesis explores how independent editorial formats—specifically “Ich will nicht nach Berlin”— can be used to challenge dominant perceptions of urban spaces and resist the cultural narratives that often accompany gentrification. Using the Ruhrgebiet in Germany as a case study, the project takes the …

Nowadays, artificial intelligence(AI) has caught the attention of the public and is integrated into our lives. Different industries are already using AI in their business, and the fashion industry is also in this rush. At this time when the fashion industry is facing economic challenges, the function …

This research investigates the digital and physical draping of fully-fashioned knit textiles, aiming to address challenges faced by knit manufacturers in achieving accurate virtual prototypes. Through a combination of literature review, case studies, and controlled experiments, methods for creating digital …

This thesis dives into the dynamics of developing a competitive rental strategy for luxury fashion brands. Focusing on the evolving landscape of the fashion rental sector, as well as the fashion luxury sector, it investigates factors influencing consumer behavior, industry challenges, and opportunities …