This research investigates the potential for launching a maternity and children’s clothing rental service in the Czech Republic, where secondhand shopping is widely used but formal rental models are underdeveloped. The study explores whether rental could serve as a practical, sustainable, and financially …

This research investigates how Industry 5.0 technologies, namely blockchain, the Internet of Things (IoT), and artificial intelligence (AI), can enhance transparency and accountability in ethical sourcing and labor practices within the textile and apparel industry. With the European Union preparing to …

This thesis explores the issue of overconsumption in the fashion industry and investigates how circular design and consumer education can encourage longer garment use. While awareness of sustainability has increased, many consumers still struggle to translate this into action. Through primary research—including …

This research aims to evaluate the potential of using natural dyes to achieve black on cotton and viscose fabrics. The objective is to find a more sustainable alternative to traditional synthetic dyes for fashion designers. This is achieved through testing dye recipes, color visual and RGB value analysis, …

This research utilizes qualitative data to answer the question, “How can a care label encourage emotional connection for a consumer-garment relationship?”. The understanding of numerous emotionally durable design theories and the development of a care label have built the base for this research. The …

Influencer marketing has become a key element of modern brand communication. More and more companies rely on influencers to reach consumers on an emotional level. But how do individuals with different personality traits respond to such content – and how does this affect their purchasing behavior? This …

This research investigates how fashion brands can authentically engage Generation Z through co-creation practices that enable meaningful product customization. Survey results revealed that while 78% of respondents expressed strong interest in customization, only 24.4% had followed through with a purchase, …

Nowadays, artificial intelligence(AI) has caught the attention of the public and is integrated into our lives. Different industries are already using AI in their business, and the fashion industry is also in this rush. At this time when the fashion industry is facing economic challenges, the function …

This research investigates the digital and physical draping of fully-fashioned knit textiles, aiming to address challenges faced by knit manufacturers in achieving accurate virtual prototypes. Through a combination of literature review, case studies, and controlled experiments, methods for creating digital …

This thesis dives into the dynamics of developing a competitive rental strategy for luxury fashion brands. Focusing on the evolving landscape of the fashion rental sector, as well as the fashion luxury sector, it investigates factors influencing consumer behavior, industry challenges, and opportunities …