This research justification examines how Medisol, a leading European AED distributor, can enhance its visibility, credibility, and sales among end-users in Czechia. This is a market where awareness of defibrillators exists but adoption remains limited. Using a mixed-methods approach, including interviews, …

The pressing need for YourSurprise, a global e-commerce business that specializes in personalized gifts, to broaden its SEO linkbuilding approach is addressed by this research. The study identifies a significant over-reliance on guest blogging, which currently accounts for 97.6% of the 2024 backlink …

This research report examines the influence of sensory marketing on the purchasing behavior of consumers in premium fashion retail. In the face of increasing digitalization and growing online trade, stationary fashion stores are faced with the challenge of creating emotional and differentiating shopping …

Influencer marketing has become a key element of modern brand communication. More and more companies rely on influencers to reach consumers on an emotional level. But how do individuals with different personality traits respond to such content – and how does this affect their purchasing behavior? This …

In Nederland bevinden zich ongeveer 1,6 miljoen vrouwen in de overgang, waarvan een derde aangeeft ernstig belemmerd te worden in het dagelijks functioneren. Ondanks de omvang en impact van deze levensfase wordt in de mode-industrie nauwelijks rekening gehouden met overgang gerelateerde klachten tijdens …

This research investigates how fashion brands can authentically engage Generation Z through co-creation practices that enable meaningful product customization. Survey results revealed that while 78% of respondents expressed strong interest in customization, only 24.4% had followed through with a purchase, …

Innovation Proposal for Jewelry brand Joaquin Berao. The innovation proposal is about implementing an innovative strategy for their e-commerce. A senior-friendly e-commerce using 3D visualisers of the pieces and immersive VR space, to give the same personal experience of in person shopping but online, …

Sudden disruptions to the social environment of older adults living alone, such as the COVID-19 pandemic, can challenge their ability to maintain well-being. This study employed an interpretative phenomenological analysis to explore how Dutch older adults (≥65 years) living alone maintained their well-being …

This study investigates consumer attitudes and responses to food additives in the Netherlands and Canada, focusing on familiarity, perceived health impact, preferences for natural versus synthetic additives, and labelling expectations. The aim is to provide practical insights for policymakers, food producers, …

Een beeld zegt vaak meer dan duizend woorden. Kunst is een krachtig communicatiemiddel waarmee emoties en gedachten visueel tot uiting komen en kan daarom goed dienen om een ervaringsverhaal over te brengen. Het delen van ervaringsverhalen helpt stigma’s te doorbreken en bevordert begrip en empathie …