Purpose – Country-level marketing strategies are increasingly unreliable in emerging markets, and treating nationally diverse consumers as homogeneous might be misleading. This study examines how intra-national market heterogeneity shapes consumer evaluations by comparing Chinese consumers’ product purchase …

Academisch Proefschrift, ter verkrijging van de graad Doctor aan de Vrije Universiteit Amsterdam, op gezag van de rector magnificus prof. dr. J.J.G. Geurts, volgens besluit van de decaan van de Faculteit der Bètawetenschappen in het openbaar te verdedigen op donderdag 19 februari 2026 om 11.45 uur in …

Samenvatting Behandelbeslissingen voor oudere oncologie patiënten zijn vaak complex. Dit komt door de grote variatie in achtergrond, comorbiditeiten, functionele capaciteiten en de impact van kankerbehandelingen op zowel de levenskwaliteit als de levensverwachting. In deze context is samen beslissen, …

Over the past ten years, the ecosystem concept has been used to frame innovation and transition endeavours undertaken by multi-actor groups. Systemic design initiatives are broadly engaging with ecosystems. The concept and phenomenon have been central in theory as well as practice, though remain contested …

Background and need for innovation: In healthcare, emotions are traditionally avoided as they might cloud clinical judgement. However, ignoring emotions may lead to emotional exhaustion and burnout, jeopardising quality of care. More attention to emotions is needed to support healthcare professionals’ …

This study investigates how AI tools might help Criteo recruiters by decreasing manual labor and increasing process efficiency. Recruiters must review more profiles and interview more prospects due to the increase in application numbers, which is partially caused by candidates utilizing AI to improve …

When examining enrollment and graduation grades, higher education remains less accessible for first-generation students. Dutch first-generation students are also less likely to attend honors talent programs. However, not much is known what is driving these effects. First-generation honors students might …

In my work as a nurse and, later, as a clinical nurse specialist, I often encountered older people whose treatment for depression – performed according to the relevant guidelines – was inadequate, causing the depression to become chronic in nature. When the course of a depression becomes this adverse, …

The antibiotic streptomycin is an integral part of cell culture medium. Because streptomycin inhibits bacterial protein synthesis, streptomycin might also have off-target effects on muscle cell function. Here, we studied the effect of streptomycin on C2C12 myoblasts, myofiber growth, and metabolism. …

Background: Multidisciplinary transitional care interventions aim to improve the coordination and continuity of healthcare during hospitalization and after discharge for patients with complex care needs related to physical, nutritional, or psychosocial status. Implementing such interventions is complex …