Innovation is critical for the survival and competitiveness of family firms, yet the concept of innovative capacity (IC), the underlying ability to generate, absorb, and apply knowledge for sustained innovation, remains conceptually ambiguous. This paper addresses this gap by developing a dynamic, multi-level …

De druk op de Nederlandse woningmarkt neemt toe, terwijl demografische ontwikkelingen laten zien dat de woonvraag de komende decennia sterk zal veranderen. Hierdoor ontstaat de noodzaak om woningen te ontwerpen die niet alleen bijdragen aan het oplossen van het huidige tekort, maar ook kunnen meebewegen …

In times of profound technological and societal change, the capacity of family firms to innovate is critical for both performance and long-term survival. Yet innovation research often emphasizes observable outcomes, obscuring the organizational abilities that enable sustained innovation across generations. …

Purpose – Country-level marketing strategies are increasingly unreliable in emerging markets, and treating nationally diverse consumers as homogeneous might be misleading. This study examines how intra-national market heterogeneity shapes consumer evaluations by comparing Chinese consumers’ product purchase …

Het onderzoek richt zich op het verbeteren van de preventie van stalbranden bij veehouderijen door middel van passende interventies en campagnes. Onderzocht is hoe veiligheidsregio’s en Brandweer Nederland veehouders en studenten veehouderij beter kunnen bereiken en bewust kunnen maken van brandrisico’s. …

Inleiding: Afasie is een taalstoornis die ontstaat door hersenletsel, zoals een beroerte, trauma, tumor of ontsteking (Bastiaanse, 2011). Deze aandoening beïnvloedt het vermogen om taal te begrijpen en te gebruiken, wat leidt tot emotioneel leed en een negatieve impact op de geestelijke gezondheid, sociale …

This report addresses the critical role of social media marketing in boosting brand awareness and driving sales for Ustrem JSC, a Bulgarian industrial manufacturer lacking previous online visibility. The study specifically investigates the research question: "What role does social media marketing play …

ENPICOM is a biotechnology company shifting its focus toward machine learning operations (MLOps), but its branding did not reflect this change. Brand materials were inconsistent and lacked a clear direction, which made it difficult for designers and marketers to maintain a unified identity. This project …

This thesis explores the development of an interactive digital brand platform for TRIMM, a B2B digital marketing agency. The main problem of the assignment was the lack of a centralized, unified and user-friendly system for accessing brand guidelines and assets. This led to inconsistency in branding …

This research justification discusses how YourSurprise, a personalised gift company, can improve its paid social media performance by implementing more efficient messaging and content formats. The business has historically concentrated on campaigns that increase conversions, but it is currently moving …