The fashion industry is among the most polluting sectors worldwide. Each year, more than 92 million tons of textile waste are generated globally, while the number of wears per garment continues to decline. In the Netherlands, on average a person owns approximately 173 clothing items, purchases about …

Achtergrond De kledingindustrie veroorzaakt wereldwijd een aanzienlijke milieubelasting gedurende de hele levenscyclus van kleding. Voor het realiseren van de nationale beleidsdoelen rond circulair textiel is beter inzicht nodig in het feitelijke kledinggedrag van consumenten. Bestaand onderzoek richt …

This thesis explores why many people still hesitate to buy second-hand fashion, even though they care about sustainability. While the second-hand market is growing fast and expected to take up 10% of the global fashion market by 2025, many consumers still prefer to buy new clothes. This research looks …

This thesis offers an alternative way of thinking about clothing - one that explores how and why garments hold memory. Drawing on the philosophical frameworks of Tim Ingold, Gilles Deleuze, and Jean Baudrillard, it challenges conventional views of clothing as symbols of identity or commodification. Instead, …

The Use of K-pop Idols as Trend Forecasting Tools This thesis explores how K-pop idols and their fan communities co-create fashion trends, and how brands can leverage this dynamic as a forecasting tool. As traditional trend cycles become outdated in the fast-paced digital age, K-pop offers a real-time, …

This thesis explores the issue of overconsumption in the fashion industry and investigates how circular design and consumer education can encourage longer garment use. While awareness of sustainability has increased, many consumers still struggle to translate this into action. Through primary research—including …

This research investigates the digital and physical draping of fully-fashioned knit textiles, aiming to address challenges faced by knit manufacturers in achieving accurate virtual prototypes. Through a combination of literature review, case studies, and controlled experiments, methods for creating digital …

Goal:Create an e-learning or gamified prototype to increase the awareness of Dutch teenagers.Relevance:Today’s environment is devastated by the impact of fast fashion. People and planet suffer from the consequences of pollution and bad working environments. This project is created to increase the awareness …

Dit onderzoek is uitgevoerd binnen de doelgroep jongeren van 18 tot 25 jaar in Nederland. Dit omdat uit literatuur blijkt dat het deel van de doelgroep dat kiest voor fast fashion aanzienlijk groter is dan het deel dat kiest voor duurzame fashion. Om te achterhalen hoe de doelgroep naar duurzame fashion …

Lezing 1e jaarsprogramma IBS.