‘Compounding Waalwijk. Transformation of the urban core’. The monofunctional shopping center in Waalwijk is no longer functioning. How can this location, in phases, be transformed for Waalwijk to regain its regional importance and revitalizing existing identity nodes? Inspired by midsize utopia, New …

This research justification examines how Medisol, a leading European AED distributor, can enhance its visibility, credibility, and sales among end-users in Czechia. This is a market where awareness of defibrillators exists but adoption remains limited. Using a mixed-methods approach, including interviews, …

This research investigates the potential for launching a maternity and children’s clothing rental service in the Czech Republic, where secondhand shopping is widely used but formal rental models are underdeveloped. The study explores whether rental could serve as a practical, sustainable, and financially …

This research report examines the influence of sensory marketing on the purchasing behavior of consumers in premium fashion retail. In the face of increasing digitalization and growing online trade, stationary fashion stores are faced with the challenge of creating emotional and differentiating shopping …

Innovation Proposal for Jewelry brand Joaquin Berao. The innovation proposal is about implementing an innovative strategy for their e-commerce. A senior-friendly e-commerce using 3D visualisers of the pieces and immersive VR space, to give the same personal experience of in person shopping but online, …

Located in the Bakirkoy neighborhood near the Bosphorus coastline, this project addresses the progressive threat of earthquakes in Istanbul. The demand for a sizable and fully equipped resilience center is met by the transformation of an existing shopping mall, dating from the 1980’s. On the substructure …

Hof van den Houte’ is the new name for a shopping and housing district in the present heart of Etten-Leur, once the site of a castle by the same name between the villages Etten and Leur. The site was still an open field when a modern freestanding shopping mall was built in the 1960s to serve the growing …

This thesis explores the evolving landscape of luxury e-commerce platforms in the digital era and investigates the potential impact of the metaverse on creating emotional connections between platforms and consumers. With the rapid advancement of technology and shifting consumer preferences, it is essential …

What happens if there is a business that is strictly online, is available in multiple countries, therefore facing more competition, while having only one location for their office? This is how YourSurprise operates. Active in 28 countries, delivering almost to the whole world and having multiple websites. …

This study contributes to finding out how Digital Signage together with sensory perceptions should be placed within the design of physical clothing stores to optimize the guests ' experience. In terms of sensory perception, the focus was on the environmental factors of music and lighting, and the design …